Last updated on July 14th, 2018

Pillows today seem to all feature everyone’s favorite padding—memory foam.

Memory foam pillows remain a favorite for those looking for a pillow that both holds its shape and supports the head to keep the spine aligned overnight. There are many variants of memory foam pillows designed to cradle different sleeping positions, and many choices are available.

So what sets the Coop Home Goods pillow apart from the rest?

The Coop Home Goods pillow promises adjustability and malleability for all types of sleepers, as well as remaining cool during the night and holding its shape for years to come. So how accurate are the claims? Let’s take a closer look.

Coop Home Goods Pillow
  • 85%
    Price - 85%
  • 95%
    Filling - 95%
  • 95%
    Lifespan - 95%
  • 98%
    Comfort & Support - 98%
  • 93%
    Design - 93%


  • Shredded memory foam allows for adjustability
  • Lengthy trial and warranty period
  • Long-lasting and retains elasticity


  • Too plush for some side sleepers
  • Off-gassing can be a problem
  • Price is quite high for this type of product

Sleeping Positions & Coop Home Goods Benefits

The major appeal of a Coop Home Goods product stems from the naturally occurring sleeping positions for most sleepers and the ability to adjust to each.

Back sleepers require a pillow that’s firm and retains its shape to keep their head up during the night, but too much thickness will cause hyperextension of the back and neck.

Side sleepers need the biggest pillow, but also one that’s the plushest. The head needs to be elevated just right, to keep the neck and head in alignment with the rest of the body.

Finally, stomach sleepers need as thin a pillow as possible, to not further extend the neck. Sleeping on the stomach forces the head to turn one way or the other, and the addition of a pillow tends only to put further strain on the muscles and spine.

There are many ways to sleep, and almost all of them require a different type of pillow. This need for diversification is precisely why many companies choose to manufacture several different types of pillows.

Offering a pillow with firmness, for example, allows a company to appeal to the back sleepers on the market. The same is true with thicker and plusher pillows. Coop Home Goods, however, chooses a different approach.

The Coop Home Goods pillow is filled with shredded memory foam. Instead of manufacturing multiple pillows, the idea is that one pillow with an adjustable amount of support will accomplish the same task.

It’s a promising start, but how does the reputation of the company hold up in practice?

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Coop Home Goods Shredded Memory Foam Pillow Reputation

There are tens of thousands of reviews on the Coop Home Goods memory foam pillow across several online markets. Given the high cost of this particular pillow, it’s no surprise that many wanted to weigh in on whether or not the adjustability was truly worth it.

Sleepers tend to be big fans of the shredded memory foam, which promises to be 100% hypoallergenic and dust mite resistant. Many users report that the company is also sending out extra filling with each pillow for even the most demanding of customers.

The pillow is also reported to be breathable and helps to reduce back pain and neck pain associated with hyperextension and torsion in the night. Reports are also that those who sleep in multiple positions also failed to experience any ill-effects with the shredded foam.

While reports are mostly positive, there are a few problems that tend to repeat themselves across multiple reviews.

Off-gassing seems to be one of the biggest issues. While the Coop Home Goods pillow is adjustable, it’s still made of memory foam. Due to the manufacturing and shipping process, memory foam products tends to carry the scent of the factory with them for several days.

This phenomenon is known as off-gassing, and many users report needing to wash the pillow before use, or else the smell at night would be too much to bear.

Plushness, surprisingly, is also a known issue with the Coop Home Goods pillow. Having a plush quality seems to greatly aid side sleepers, but quite a few users who attest to sleeping on their side reported that the density of the foam made it difficult to keep the spine aligned.

Finally, there is the issue of the price. Coming in at around $60, the Coop Home Goods pillow finds itself highly-priced when compared to the competition. Pillows are manufactured at a surprising rate, and a few of these minor issues may add up when accounting for cost.

The Coop Home Goods shredded memory foam pillow has notable problems, certainly. At the same time, the warranty and trial period are long enough to make even the most astute customers comfortable enough to take a chance on this highly-rated pillow.

The trial for a Coop Home Goods pillow lasts one hundred days. At any point, should the pillow not live up to expectations, it can be returned for a refund. The pillow also promises to retain shape and offers a five-year warranty to bolster their claims.

Even with the few considerations necessary, there’s a lot to love about this pillow.

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Is it Really the Best Pillow In the Market?

The market for memory foam pillows is especially tough these days. Many large mattress manufacturers, like Purple, offer their proprietary technology and reap the benefits of brand recognition.

Smaller companies, like Sleep Innovations, specialize in making several versions of their product to match up with the way each person sleeps. These specialty designs make it more difficult for the rectangular Coop Home Goods pillow to stand out.

What makes Coop Home Goods so competitive, however, is their shredded memory foam design and adjustable filling.

While Purple and Sleep Innovations rely on different pillows for different sleepers, Coop Home Goods promises to make everyone happy. With a few exceptions, that seems to be something they’ve already accomplished.

When you factor in price as well, Coop Home Goods seems to have carved out its own niche. Priced above the simpler, mass-produced pillows but below the premium offerings of a company like Purple, Coop Home Goods does a good job of presenting itself as a viable alternative.

Is the Coop Home Goods Pillow Right for Me?

Coop Home Goods Pillow Review: Is it The Best Pillow? 2

Choosing whether or not to go with the Coop Home Goods pillow isn’t going to be a simple choice, as it’s difficult to really make any direct comparisons to competitors.

If you’re hoping for a pillow that can be customized right out of the box to fit your needs, or tend to favor your stomach or back to sleep on, the Coop Home Goods Pillow is one of the best options on the market today.

However, if you’re exclusively a side sleeper, find yourself exceptionally sensitive to off-gassing, or find yourself on a tight budget, it might be best to seek out a few options before going with the Coop Home Goods pillow.

We hope that we’ve given a clear overview and understanding of the Coop Home Goods pillow. Whether or not you’ll go with them for your pillow needs, Coop Home Goods has shown that they’ll be making formidable pillows to help anyone get a great night’s rest for years to come.